Rihanna Launches Lingerie for Men as Valentine Looms

• Rihanna has launched a new line of lingerie for men, ahead of this year’s Valentine’s Day

• The products which include satin boxers, harnesses, and mesh crop tops were launched through the Savage X Fenty collection

• The body-inclusive collection also includes mesh tank tops, crop tops, and heart-print satin boxer shorts.

Rihanna’s lingerie brand Savage X Fenty has made headlines by launching a collection of intimacy for men ahead of Valentine’s Day.

The brand hoping to redress gender imbalance released lingerie series that includes satin heart print boxers, red mesh tank tops, crop tops, and matching briefs.

The clothing set range from XS to 3XL and the campaign features male models with various body types.

The Savage X Fenty line has promoted inclusivity since being launched in 2018 and has produced wears for people with various body shapes and from all different walks of life.

Content on the brand’s website reads:

“We want you to feel sexy and have fun doing it. With offerings ranging from everyday basics to more provocative pieces – Savage X Fenty is lingerie for everyone.”

The release of the collection comes only a few days after the raised $125 million in Series C funding to open its first retail store.

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The funding led by Neuberger Berman, brings the total received to $310 million for the lingerie brand.

As of last year, Forbes estimated that Rihanna is worth $1.7 billion, with $1.4 billion coming from cosmetics company Fenty beauty and $270 million coming from the lingerie brand and her music career.

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