Apple Cuts iPhone 13 Production Due to Chip Shortage
Apple is currently facing a chip crisis that is threatening the production of its latest flagship device- iPhone 13
According to a report from Bloomberg, the company is likely to cut its expected production target for the 13 family devices
Apple initially projected production of 90 million devices but may have to settle for 80 million
The world is currently facing a chip crisis that is threatening to affect top companies like tech giant Apple.
This chip shortage may mean that Apple may not be able to produce as many iPhone 13 devices as it earlier projected.
According to Bloomberg, Apple is set to slash the production target for its latest flagship iPhone 13 family by over 10 million.
Initially, the company was working towards making 19 million units of various iPhone 13 models but that target has now been cut down to 18 million.
Texas Instruments (TI) which is Apple’s chip supplier is unable to deliver enough components for production.
The chip is the component of the device that powers the OLED display. In fact, this component functions as a brain and performs all the activities on the smartphone.
Also, Apple’s long-term supplier of wireless components, Broadcom is unable to meet the target for needed components.
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The electronics industry has been hit by chip shortage in the past few years and is expected to extend into coming years.
Apple’s strong buying power has managed to keep the situation well managed before but the company is likely to face even more difficultly if the problem persists.