For many Nigerians and shoppers across the world, Cyber Monday, just like Black Friday, is a day to look forward to; an annual tradition for online shoppers. However, this annual trend has a history and facts that may surprise you. Naija.FM has compiled a few.
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- Started Fifteen Years Ago
The National Retail Federation, shop.org coined the term Cyber Monday after retailers noticed that there was usually a surge in online sales on the Monday after Thanksgiving.
2. Amazon, Not Jumia, is King on Cyber Monday
While there are no official figures from the American retail giant, Amazon is said to have received at least 180million orders on Cyber Monday 2018. This means they’d do more or least in a pandemic and still remain king.
3. Sales on Autopilot
According to the International Business Time, Cyber Monday sales have spiked by an estimated $100 million each year since 2005.
4. Gone Global
For a handful of years after its introduction, only in the US was Cyber Monday celebrated. But the trend seems to have gravitated into other climes. Today, it is celebrated in all the continents in the world.
5. Shopping And Working
RetailMeNot has predicted that at least 5 percent of employed consbumers have set up plans to do some shopping on the internet while at work this year.