Coca Cola Joins Metaverse With the Launch of Virtual Drink

Coca Cola Joins Metaverse With the Launch of Virtual Drink

  • Soft Drink company, Coca Cola has joined the metaverse by announcing the launch of a virtual drink on Monday
  • The company launched a new flavour that was inspired by gaming, called “Zero Sugar Byte”
  • The beverage manufacturing giant has made the drink available in the metaverse first before the physical form launches in May

Coca Cola has announced the launch of a new flavour of its soft drink beverage called “Zero Sugar Byte”. The company revealed on Monday that the new drink will be launching in the metaverse before the physical form hits stores in May.

Coca Cola

A post by the US drink giant claimed that the Zero Sugar Byte drink will “bring with flavour of pixels to life”. How the company plans to manage its virtual drink ambition remains a mystery, but it has been confirmed to become available first within the Fortnite video game.

Meanwhile, Coca Cola has also teamed up with gaming company, PWR to provide assistance in the creation of Pixel Point, an island built in Fortnite Creative.

Fortnite Creative

Fortnite Creative is a mode within the online game that allows users and companies to create their custom-made virtual islands.

Once the island is completed, everyone who enters Pixel Point will be able to play coke-themed mini-games in Fortnite and try out the Zero Sugar Byte virtual drink.

It remains unclear what the new beverage will taste like, but the company has described it as “transcending the digital and physical worlds”.

Coca Cola is not the first drink-manufacturing company to jump on the metaverse bandwagon as Heineken and Starbucks have also bought into the trend.

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