Crypto.com Inks Sponsorship Deal With FIFA for 2022 World Cup

• Crypto.com has announced that it will be the official sponsor of the 2022 FIFA World Cup after signing a deal for an undisclosed fee

• The partnership will see the exchange’s branding all around the tournament’s venue in Qatar and within the stadium’s broadcast view

• The company becomes the first brand to represent the crypto industry in the flagship football competition

For the first time in history, football’s foremost competition will be sponsored by crypto. 

This comes after football governing body FIFA announced that a partnership has been signed with cryptocurrency exchange, Crypto.com for the sponsorship of the 2022 FIFA World.

The cryptocurrency exchange which also supports NFT trading is looking to drive awareness and has decided that the tournament in Qatar, later this year is the best place to promote its brand.

As a part of the partnership, the exchange’s branding will be put all around the venue of the tournament in Qatar, as well as in the Stadium’s broadcast view.

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Crypto.com’s CMO Steven Kalifowitz confirmed the deal in a statement but failed to give any details about the few paid.

“No sport brings the world together like football, and no sporting event brings the world together the way FIFA World Cup does…Only a few brands have the privilege to participate as official sponsors, and we jumped at the opportunity to be the first brand to represent the crypto industry in this historic month-long event.”

This impressive deal comes after Crypto.com signed another sponsorship deal for the naming rights to Staples Center in Los Angeles in November.

The 2022 FIFA World Cup starts on  November 21, 2022 and runs until December 18 in the same year. The tournament will feature 32 teams for different continents, in 8 groups.

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