Adidas Yeezy Files NFT Trademark: Kanye West Set to Join Web3

Adidas Yeezy Files NFT Trademark: Kanye West Set to Join Web3

  • American rapper, Kanye West is preparing to mint his own non-fungible tokens.
  • His company Adidas Yeezy has filed 17 new trademark applications for digital art collectibles.
  • This comes after Kanye publicly criticized NFTs earlier this year.

One of the world’s most popular music artists, Kanye West, is set to join the NFT world. The rapper has reportedly signed for 17 trademark applications for his Yeezus brand.

Kanye West

The applications, which were made on May 27th, come months after Kanye publicly criticized non-fungible tokens on his official Instagram page. The rapper has since deleted the post.

The web3 patent application shows that Kanye’s company is interested in blockchain-based non-fungible collectibles, assets, currencies and tokens. The patent also mentioned online retail store services featuring downloadable movies, videos, television, music, entertainment, and digital art.

It’s unclear if Yeezy plans to use the trademarks immediately and how exactly they will be used. However, the filings were made on a 1B basis, indicating that there is intent to use the trademarks in the future but applicants don’t have to detail when it will be.

The NFT patent was filed through the artist’s Holdings company. Specifically listed in the filings are possible provision and operation of an “online marketplace for buyers of blockchain-based non-fungible collectibles, assets, currencies, and tokens.”

Adidas Yeezy is a fashion company born out of a collaboration between German sportswear company, Adidas and Kanye West.

Adidas Yeezy

Read also: South Korea to Bet $177 Million on Metaverse

The brand is known for producing high-end limited-edition colorways and the popular, Yeezy Boost sneakers.

The company has also produced shirts, jackets, track pants, socks, slides, women’s shoes, lingerie and slippers.

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