What Nigerians are saying about Etisalat Nigeria new name ‘9Mobile’
Etisalat Nigeria has changed its brand name to ‘9mobile.’ The reason for this as revealed, was to greatly accelerate the pace of its effort to ‘stabilize’. The troubled telecoms company has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share. At an executive meeting held in Lagos on Thursday, the name 9Mobile was adopted and all staff across the country are being notified of the change of name. What Nigerians are saying about Etisalat Nigeria new name ‘9Mobile’.
Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria had on Tuesday informed its customers that a proposed change of brand name will not affect its operations.
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What Nigerians are saying about Etisalat Nigeria new name ‘9Mobile’
The company’s new chief executive, Boye Olusanya, at the executive meeting, said: “Our mandate is to make sure the business runs as profitably as it can. What is most important now is to ensure that the business runs and meets its obligations.”
Olusanya noted that the telecom company is focused on getting the group back on track.
Meanwhile, here’s what some Nigerians, particularly social media users and subscribers think. See some comments below…
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nellaluv: “lol. Unfortunately, all 3 etisalat lines has been deactivated . Na so I go come miss this awoof, chai
madgoat: “etisalat that will soon pack up. Thought so as well. The first thing you’ll hear when you call their CC now is that you should ignore the rumour that they’ll pack up in 3 weeks or ever.”
kilojoDesigns: “I understand their stance. 9 mobile was the closest name they could get that eases the change and convinces customers it’s still the same network. Since their biggest campaign/Branding after the word “etisalat” was 080-“9ja”.”
Sodijan: “etisalat need prayer. Dey change there name time to time. What were there mean by naming it 9mobile, are dey number 9 ? why not 9ja Mobile, so they want us to know that it is owned by 9 banks.”
stanway: “etisalat king of fast and reliable network but expensive data,we will really miss you guys.”
Alphacom: “I wonder who thought of this name for etisalat. The person should have at least made some consultations and sample some names. What is 9mobile, sounds very awkward. I hope they make it in this new phase of their business. Wish them good-luck though. Bye bye etisalat, we love u but recession loves u most. pls don’t sack our dear ones.”
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